* Create Two or Three Products From One

Creating ContentFor instance, turn your eBook’s content into videos.

Private label right products give you specific rights. For example, if you buy a PLR e-book, you have the ability to leave as is, make edits, add your name as the author, and then sell. Digital e-books have rapidly increased in popularity. One reason is that people use internet and computers more, and use mobile devices more. For many buyers, it is easier to read the information they need in a digital book than a printed book. You will make money if you buy a PLR e-book, re-brand it, and post it for sale online. However, that is not all you should do. You can expand your profits by also taking that “for sale” e-book and transforming it into a video or audio book. Why?

It is easy. To create a video, all you need is a video camera. Some also use webcams, but make sure yours is good quality. Most cameras already come equipped withEasy filmingUSB cables to connect to your computers. It is easy as 1, 2, 3 to get your video uploaded to your computer and then your website. The hardest part is editing, but if you do a few practice takes and learn your stuff, you can get it right in no time! If you know how to use a computer and a video recorder, you can easily turn your re-branded e-book into a video or even a few videos.

It is affordable. When many of us think of videos, big budget movies often come to mind. Next, we think of funny cat videos on YouTube. This is not the same. You are creating how-to videos and tips and tricks videos.

For example, if the e-book you bought focused on internet marketing, record yourself implementing the tactics. Place your camera towards the screen, walk through each step, and describe it. You don’t have to spend thousands of dollars on scenery, hire professional actors, and so forth. You can do it yourself with a video camera you already own or borrowed from a friend.

More options you have: When deciding which approach to take, consider ease and profits. For example, you can create one long video, mini videos, and so forth. You also have options on how to make money. Video websites have rapidly increased in popularity. You can create your own themed website. Offer internet-marketing tips through videos instead of articles. You can make money with website ads, affiliate programs, and so forth. You can also create a subscription service. If your videos cover in-demand topics, people will pay to gain access. Upload new videos daily, weekly, or monthly.

You can make more money. Okay, you purchased an e-book. You can and should re-brand that e-book for sale. Consumers like digital products, both in print and in video format. Either will sell and generate income. Your best option is to capitalize on both. Consider the video formats an added bonus and a new business venture. The best way to profit from PLR products is to get the most use from them.

Videos are popular. Not everyone has the time to read a 100-page e-book on internet marketing. They know they want to make money online and they want to learn how, but as quickly as possible. For that reason, many turn to videos instead of written how-to guides. They are shorter and often right to the point. Plus, we all have different reading comprehension skills. You may understand your written words for using Google AdCreate an audio-bookSense, but someone else may not. It would be easier for them to see your actions in video format, as opposed to reading the directions.

As you can see, it is very easy and worthwhile to take a PLR e-book, re-brand it as your own, and then create videos. Don’t limit yourself. Get the most from the private label products you buy. In fact, you can also expand to an audio book. This gives you three moneymaking opportunities from just one product! You are now making money from the e-book, videos, and audio book. What is amazing is that you only paid for one product!

 

* 10 Quick Social Media Marketing Tips

Social MediaMost social media marketing campaigns are primarily designed to help gain more social following, increase product/brand visibility or drive traffic to a website. Here are quick must-know tips you should consider when rolling out your next social media campaign.

1. RESERVE YOUR USERNAME ACROSS ALL PLATFORMS

Reserve all your usernames across all the social media platforms even if you don’t need them now. These keeps off imposters, and trust me; you are going to need those usernames some day.

2. DECIDE WHICH SOCIAL MEDIA PLATFORM(S) BEST REFLECTS YOUR NEEDS

Not all social media platforms are suitable for your kind of marketing campaign. Trying to build a presence and stay significantly active on all available social media platforms can be time consuming and counterproductive. Instead, you need to identify platforms that bring the best results and focus on them.

3. OPTIMIZE YOUR SOCIAL MEDIA PLATFORMS

Once you’ve decided on the platform you intent to use, focus on optimizing your profiles in order to get more followers. A few things to consider include using a real profile picture, write clear and comprehensive about pages for your profiles, and where applicable, include a link to your website.

4. CONNECT YOUR SOCIAL MEDIA ACCOUNTS TO YOUR WEBSITE

Having all your active accounts connected to your websites helps to keep the conversation going. Visitors on your website can link to any of the listed accounts and your followers on social media can find out more about your offer.

5. FIND AND FOLLOW LEADERS IN YOUR NICHE

Find the most influential people in your niche and follow or favorite them. Chances are they will share useful information about your niche or share their progress about a certain project; and you can look over their shoulders for inspiration.

6. DON’T FORGET THE #HASHTAGS#

Yes, it’s not just a pretty function to make your phrase turn into a link and look cool. Most people actually use hashtags to search for stuff on social media. And it’s a nice way to make your stuff (like you upcoming product launch) trend on Facebook. Just don’t overdo it.

7. STAY SOCIAL

Whether you are running a personal profile or company/brand’s social media account, you need to actually stay social and interactive. Follow other users, send friend requests, comment on stuff, like other people’s stuff, update your status regularly, share interesting stuff, and so on.

8. STAY OUT OF TROUBLE

Each social media platform has its own sets of rules, and some rules cut across all the networks. For instance, Twitter has a limit on how many people you can follow per day, Facebook has restriction on friend-requesting people you don’t know and so on.

9. TRACK MENTIONS

This is where PR kicks in. Use available tools to track every mention of your brand across all platforms and find out what people are saying about you or your brand. Don’t miss a chance to neutralize any negative talk.

10. POST AS MANY TIMES PER DAY, BUT AGAIN, DON’T OVERDO IT

The number of times to post per day will depend on the network, the numbers of your followers and how interactive your audience is.

* 5 Simple Ways to get Traffic from Twitter

twitter iconAre you struggling to understand and master the power of Twitter for your blog? Tweeting the title for your blog post and a link to direct visitors to your site is not enough. You actually need to be more creative, active as well as connect more with people. Below are 5 tips to help you get traffic from Twitter.

1. Use #hashtags#

Hashtags are crucial on Twitter because they allow you to label your content, making it searchable. It is one of the best ways to get your content seen by Twitter followers who are searching for specific keywords that you have used. Hashtags enhances your tweet’s visibility and engagement even with people who are not following you.

2. Share your updates often

On Twitter, updates can actually disappear in matter of seconds. It is therefore very important to share updates often to get your tweets discovered. It is not good enough to just post a tweet once, instead you need to post it several times to reach several people who are using this this social platform.

3. Engage with your audience more

Just like any other social network, the more you engage with your audience, the better your chances of increasing your traffic. By engaging with others through tweeting, sharing and retweeting, your influence on twitter will quickly grow. Addition to that, retweeting other people’s post will increase your chances of getting retweeted back, meaning that you will be able to reach more people.

4. Get visual

Most people usually think that Twitter is a text only social platform but that is not the case. Twitter now features visual content. This means that if you accompany your text with your visual content, you will increase the chances of it being viewed and shared by more people. Posting visuals that stand above others will go a long way in helping you get more traffic.

5. Use a call to action

Every aspect of marketing requires a well formulated call to action. Do you want your followers to download your new eBook or do you want them to read your latest blog post? It is important to let your followers know exactly what you want them to do.

* Turn angry customers into fans

Angry Customer

Have you ever encountered an angry customer? No doubt you probably have and the encounter may have not been a pleasant one at all.

Let’s take a look at some helpful solutions that ends with the result of turning your angry customer into a fan.
The one rule you want to remember is that one angry customer is likely to tell at least 10 people about their unpleasant experience. These 10 people will then tell 10 and so the pattern repeats. You could potentially end up losing a hundred customers or more, all because of the one angry customer.
Of course, you want to avoid this happening at all costs, so what is the right way to deal with this type of situation?
One important thing to note here is that research has shown that the majority of customers do not suddenly blow their cool. Their anger or
dissatisfaction is a consequence of events that has happened over a period of time.
For example if a company never answers the phone or takes days to answer emails, this makes a customer upset. The person is trying to contact someone to ask a question or get an issue resolved. They are made to feel as though all the company was interested in was their payment. There is no solid customer service in place, and their repeated attempts of talking to someone have gone unanswered.
If this happens several times, you can easily see and sympathize with the person. Wouldn’t you be angry too?
For you as a business person, it is then important to ensure that you have a good support system in place. Can your customers easily connect with someone, do you have a dedicated support desk in place? When and if, you do have to deal with that angry customer here is the best way to handle the situation.

1. Acknowledge the issue and apologize
2. Empathize with your customer by asking questions and by listening to their reply
3. Resolve the issue as quickly as possible
4. Keep your promise to your customer and follow up to ensure that the problem is fixed
5. After about a week follow up with the customer to see if they are now satisfied with your resolution.
While the above steps are simple enough they are not performed by business owners nearly enough. While your first reaction may be to argue back, do not. Instead, listen to your customer as you will gain some valuable insights to how your company is viewed.

Happy CustomerLet me tell you about an experience I had just a short time ago. I ordered a software that I thought would be good to sell back to customers. When I tried out the program, it just didn’t work. I wrote to the seller about it. Within 24 hours he replied. He apologized, and gave me the choice of a refund or I could choose another product from his site.  I chose the latter.  He not only did as he said he would, but also added another product for free.  Because of this service, I am likely to choose another product from him first, rather than look somewhere else.  Service pays!

* You Have an eBook, Now What?

eBookPLR products are rapidly increasing in popularity. Many individuals are seeing them as a relatively easy way to make money online and they do. When you buy a private label rights product, like an e-book, you have the right to edit that e-book, add your name as the author, and sell as a new product. You are selling a product you did not create from scratch. The buying, re-branding, and selling of PLR product is not just a neat concept, it is also a goldmine.

If done right, this online moneymaking opportunity can replace your current full-time income and then some!

The first step in making money with PLR e-books is to buy them. Many websites and individuals sell them. When making your choice, consider your initial investment. Buying single PLR e-books is nice, but you may end up paying more. Subscription based services tend to give you access to new private label rights e-books every few months. Often you will receive a discount when buying in bulk. Your initial investment is important. The less you spend, the easier and quicker it is to turn a profit.

The next important step in profiting from the re-branding and reselling of PLR e-books is to determine your selling methods. Luckily, you have many options. Most create a sales page. To do this, purchase a cheap domain name and small web hosting packages. Good sales pages consist of eye-catching graphics, chapter summaries, content excerpts, and customer testimonials. You also have the option to do business with a third-party website, such as Lulu.com. These websites are already established with traffic, but they do take a percentage of your sales. If you want to retain the most profits, create your own sales page.

As previously stated, good sales pages have content excerpts from the book, chapter summaries, reviews, and eye-catching graphics. Unfortunately, that is not enough. There are millions of websites and thousands of other similar sales pages and e-books. To increase your profits, you must market your sales page. Just because you list a product for sale online, it does not mean it will sell. Yes, some individuals will find your e-book through a standard internet search, but relying on this alone limits you.

You now know the importance of marking a PLR e-book you re-branded and are selling, but what are your marketing options?

Google AdWords. This program is easy, affordable, and a wise marketing choice. So, you have a sales page where your e-book is listed for sale. To drive traffic to that page, create a Google AdWords account. You are able to create your own advertisement. Along with that, you choose keywords. These keywords are very important. You are selling an e-book, but so are thousands of others. You can use the phrase e-book, but also expand from there. Great examples include e-books for sale, debt consolidation e-books, and so forth. Focus on the general theme of e-books for sale and then the theme or subject your book covers.

What is ideal about Google AdWords is the cost. You can set a budget. If you are just starting out, set your limit at $50. You are only charged when someone clicks on your ads, not every time they appear on a website. This not only saves you money, but also ensures your money is wisely spent. If you set a budget, your ads automatically stop appearing after $50.

Article directories. Article directories are ezines where user-based content is submitted. To capitalize on this free advertising, create articles. Write articles related to the product in question. If selling a how-to internet marketing book, share a few tips in the articles, but leave your readers wanting more. Put a link to your sales page at the end of each article. Most importantly, articles submitted through directories expand and grow. Usage rights are given to others. A blog writer may take your article and post it on their website, but they must leave your name and links intact. Within days, one of your articles can spread across the internet, leading to more sales and income.

Mentioned above were just two marketing ideas for selling a re-branded PLR e-book. Think outside of the box. Market your products online, locally, through message boards, start an affiliate program, and so forth. In fact, your options are endless.